Markting plan Assignment Example | Topics and Well Written Essays - 2000 words

Markting plan - Assignment Example The plan will examine the external environment in which the organization is operating. After analyzing the environmental issues, internal strengths and external opportunities of the organization will be indentified depending on which the organization will be able to overcome its intrinsic weaknesses and underlying environmental threats. Marketing objectives will be formulated for the newly established business and accordingly marketing strategies will be selected so that the strategies can drive the organization towards achieving the pre-determined objectives. Once the strategies are formulated aligning with the organizational objectives, close supervision and monitoring should be exercised in order to ensure successful execution of the strategies incorporated. In this process, time to time review of the implementation process should also be done for assessing to what extend the policies are supporting the organization to meet its fundamental business objectives. Such evaluation will help the retailer to control those factors that are suspected to be reason behind the retail business to deviate from its elementary business goals. A comprehensive marketing plan is important in any industry before commencement of a new business or expanding in the existing industry segment or business line. Understanding the enormous growth potential in the retail industry, a small retailer is planning for business expansion in this industry segment (Blackwell 275). The retailer, though small in size at present, is expecting to establish a high end superstore with minimum human interaction, supported by superior technologies such as interactive interface, automatic locating of products, self-serve scanning and automatic checkout. Therefore, he is aware of the importance of preparing business plan well in advance. The paper will outline a blueprint of marketing plan for the retail superstore taking into account each